Timeline of Media Reach when Shopping
Case Studies when Shopping (Campaign Format, Objective, Sector, Consumer Context)
Comic Relief
Using radio to extend the brand across the year
Branded content
Awareness
Charity
Shopping
Kleenex
Using radio, during the cold and flu season, Kleenex Anti-Viral
needed to build awareness of its core benefit
Airtime
Sales
FMCG
Shopping
Comfort
Radio successfully multiplies the effects of a TV campaign
Airtime
Awareness
FMCG
Housework & Shopping