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Behavioural Economics
Recency Theory
FAQ
Total
Media accompanies 33% of time each week
Total
Childcare
Commuting
Cooking
Driving to supermarket
Eating/Drinking
Hobbies
Household Admin
Housework
Relaxing
School Run
Shopping
Socialising
Sports/Exercise
Travelling in Car
Washing/Dressing
Working/Studying
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Share of Media Time
Media Reach
