Timeline of Media Reach when Working/Studying
Case Studies when Working/Studying (Campaign Format, Objective, Sector, Consumer Context)
Royal Mail Special Delivery
Building brand credibility through beyond the spot activity
Branded content
Awareness
B2B
At Work
Halifax
Harnessing radio’s ability to connect with young audiences
Branded content
Perception
Finance
Studying
Halifax
Radio was successful in targeting 11 to 15 year olds
Airtime
Awareness
Finance
Studying