Timeline of Media Reach when Travelling in Car
Case Studies when Travelling in Car (Campaign Format, Objective, Sector, Consumer Context)
Autoglass
How radio directly drives business and brand
Airtime
Awareness
Motors
Travelling in Car
Department for Transport
radio encourages drivers to think of bikers as real people
Airtime
Response
Government
Travelling in Car
Department for Transport
Radio encourages drivers to think of bikers as real people
Airtime
Awareness
Travel
Travelling in Car
Ford Galaxy
Targeting families with compelling content to drive
consideration and sales
Branded content
Consideration
Motors
Travelling in Car
Peugeot 107
Harnessing radio’s ability to create coolness
Airtime
Sales
Motors
Travelling in Car
TFL
Connecting with an audience at the right time and in the
right place
Airtime
Awareness
Government
Travelling in Car
VW Passat
Radio’s influence among drivers increases dealer visits
Airtime
Footfall
Motors
Travelling in Car
Vauxhall
Improving brand Perception with a football sponsorship
Branded content
Perception
Motors
Travelling in Car
Volkswagen Vans
Using radio to reach van drivers in-vehicle and change brand
perceptions
Airtime
Consideration
Motors
Travelling in Car
West Midlands Casualty Reduction Scheme
‘Death Calling’ on radio challenges drivers using mobile
phones
Airtime
Awareness
Charity
Travelling in Car