Timeline of Media Reach when Washing/Dressing
Case Studies when Washing/Dressing (Campaign Format, Objective, Sector, Consumer Context)
Clinique
Using Radio to reach women during their morning routine for a
beauty product range
Both
Awareness
FMCG
Washing
Dove
Utilising radio’s cost efficiency and ability to reach listeners
at a key time of the morning to increase saliency
Branded content
Perception
FMCG
Washing
Wilkinson Sword
Using a regional campaign to test radio for a new advertiser
Airtime
Awareness
FMCG
Washing