Washing/Dressing 'Content media' accompanies 50% of time when washing/dressing

Share of Media Time when Washing/Dressing

Media Reach when Washing/Dressing

Timeline of Media Reach when Washing/Dressing

Case Studies when Washing/Dressing (Campaign Format, Objective, Sector, Consumer Context)

Clinique
Clinique image
Using Radio to reach women during their morning routine for a beauty product range
Both
Awareness
FMCG
Washing
Dove
Dove image
Utilising radio’s cost efficiency and ability to reach listeners at a key time of the morning to increase saliency
Branded content
Perception
FMCG
Washing
Wilkinson Sword
Wilkinson Sword image
Using a regional campaign to test radio for a new advertiser
Airtime
Awareness
FMCG
Washing
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